Why I’m endlessly fascinated by the journey from idea to execution — and the people who take it.
Reflecting on what’s working in Q1, what hasn’t, and what I’m doubling down on in Q2.
What we can learn from Jenny Doan, the Missouri Quilt Co., and the "Disneyland of Quilting"
How I’m rethinking content strategy, systems, and audience building after 90 days inside Creator School.
The tools, habits, and thought processes that are helping me build a lifestyle business with intention.
And why they're the first step you should take to turn your side hustle into a profitable business.
Why the old media model is broken — and how solopreneurs are rewriting the rules.
The easiest way to future-proof your business? Build a community that people want to be part of.
Break down the numbers behind Silicon Valley Girl’s growth, then apply Priestley’s entrepreneurship framework to map your own path from passion project to media business.
17M followers, 19 revenue streams — and a 7+ figure creator business.
Why this book hit home — and how I’m applying it right now
Before you hit publish, run your post through this 4-part filter.
Plus new interviews, essays, and frameworks from the latest Creator Diaries drop.
A behind-the-scenes look at how Kauffman built Catskill Crew into a multi-six-figure newsletter by leaning into community, creativity, and experimentation.
A behind-the-scenes look at my weekly content system as a solopreneur (using Notion, beehiiv, ChatGPT, and Riverside) ⚡️
The subscription strategy every creator should know.
Building narrative capital, doing things that don't scale, and launching a community in London.
Featuring a Q&A with Jay Yang, what I'm reading and learning right now — and a few things I’ve been building behind the scenes.
On agency, opportunities, and why the only permission you need is your own.
Learn how to turn your story into leverage, trust, and inbound opportunity.
Reflections on creator gravity, content burnout, and what’s next for Creator Diaries.
Creator momentum, office hours insights, and why your 1% edge matters more than ever.
A behind-the-scenes guide for founders and creators who want to build their personal brand without burning out.
Bring your ideas, questions, and content chaos. I’ll bring clarity.
Why storytelling is now the most in-demand skill for creators and brands — and how you can use it to build your career.
The TikTok ban should force creators to rethink their strategies, diversify their platforms, and take control of their audiences.
Plus what's in store for my business and this newsletter in 2025.
My reflections on storytelling, pivots, and what it means to thrive in the creator economy.
Part 1 of my new Q&A series.
Plus what tools and resources help me do my job.
And what we can learn from LMNT's 3 week on, 1 week off schedule
The new and improved newsletter from Cromwell Creative Co.
Not profit margin — but more margin for the things you love
A lesson in finding "enough" and the power of changing your perspective
An evergreen reminder to create opportunities for yourself
My thoughts for laid-off workers and others looking to make a career pivot.
In the words of James Clear, "Are my choices helping me live the life I want to live?”
A dream life starts with changing your mindset — plus my favorite newsletters and creators to follow
Lessons from reading David Epstein's "Range"
Hint: having agency over your time and your work is everything
Sharing musings, tips & tricks on building a business and creating a life you love — on your own terms.
![What I'm Learning in Creator School [Part 1]](https://media.beehiiv.com/cdn-cgi/image/format=auto,fit=scale-down,onerror=redirect/uploads/asset/file/8571be56-2aa2-429c-9935-e71e477a75b1/Screenshot_2025-04-04_at_09.15.16.png)
