How to Create Better Content — Tips from a Ghostwriter

Hi there! This week’s issue is heavy on writing tips — I wanted to share more about my content creation process as a ghostwriter, what tools help me do my job, and what resources I recommend for you to try.

As a reminder, I’m launching some Q&A editions where I break down some of the top reader questions I get through this newsletter — we’ll be covering finances, scaling your biz, building a client roster & more.

Fill out this 1-question survey here if you have a topic you want me to cover.

Let’s get into it!

📚 This week's lesson: A Ghostwriter’s tip for content creation

Struggling with writer's block? Stop staring at blank pages and try talking instead! Top ghostwriters use voice-to-text tools to capture ideas in their most natural form — and it’s one of my favorite “hacks” when I feel stuck.

• The secret weapon? I love to use Otter.ai for this. It allows me to capture ideas on the go without the pressure of that perfect first draft.

• Try to record yourself explaining your ideas as if chatting with a friend. You'll be surprised how much more engaging and "you" your content sounds when it starts from actual speech.

Here’s what my process looks like for turning voice memos into pieces of content 👇

🛠️ Tool Spotlight

Qwoted

What it does: Connects subject matter experts with writers

Why it's valuable: I can’t overstate how much I LOVE this tool; I use it nearly every day to find experts and connect with sources for stories that I’m working on. I’ve been doing this the old-fashioned way for years and Qwoted makes it so easy to find the expert insight for a story. Whether you need podcast guests or even want to do some personal promo for your business, there are a ton of ways you can find value in the tool.

What I find with probably 99% of the pieces that I work on that they’re missing that added level of expertise and experience. Getting a quote from a great source can be the make or break component of a memorable article.

Try it here.

🎧 Read of the Week

What we can learn about writing from 500 episodes of the Tim Ferris podcast

Source: Dickie Bush

Why it matters: This is just a short but valuable LinkedIn post — worth a bookmark to read later. Bush shared 10 writing frameworks that he learned through listening to Tim Ferris, from how to build a writing habit to how to think more creatively.

Top insight: Spend time each day getting your thoughts on paper. Whether that’s a journal, gratitude list, notes on your work this week. Anything is great start.

That's all for this week!

See you next time,

Taylor