What Happens When You Finally Hit Publish (Consistently)

Hey friends — popping in with a behind-the-scenes update and a few lessons from the week. This is less of a deep-dive essay and more of a build-in-public snapshot of what I’m working on, what’s working, and what I’m learning.

Let’s get into it 👇

1. Office Hours is officially launched!

This week, I officially launched creator office hours — and honestly, I wasn’t sure what to expect.

But within a few days, several people signed up. And after just one session, I was reminded why I love this kind of work.

Here’s what’s been so energizing:

• I’ve been building solo for a while now, and I miss talking things out live.

• Hearing directly from other creators has given me so much insight — not just about what they need, but how I can help.

• It reminded me: I really do have an edge. I can see things others might miss, and that perspective is valuable.

📅 If you’re a freelancer, newsletter writer, or solopreneur trying to get clarity on your content, your offer, or your positioning — book a call with me.

Also: if you’ve been thinking about offering something similar, do it. It’s a great way to serve while learning in real time.

 2. Seeing the results of months of effort.

This week, I also had a few wild full-circle moments: meetings with people who found me through an article, a newsletter post, or a piece of content and reached out directly to work together or just talk shop.

This is exactly what I hoped would happen when I committed to building consistently in Q1.

And if you’re in the middle of that “is anyone listening?” phase — keep going. The momentum builds quietly, then all at once.

A few takeaways:

• Content compounding is real. It might take a few months to see the return, but when it hits, it’s magic.

• The more I narrow in on what I actually want to do — longform storytelling, brand positioning, personal content systems — the more right-fit people show up.

• Your edge matters. For me, one big moment was writing this article on the history of Y Combinator — and now people are asking me to create something similar for them.

If you want to see how I’ve built my content system — and how it fuels both my business and my creative energy — I shared a full breakdown and video walkthrough:

The VEEP Framework: My Filter for Great Content

Whenever I’m creating or editing content — for myself or others — I run it through a simple framework I call VEEP.

Here’s what it stands for:

• Value: Is this actually useful? Am I solving a problem or sharing a clear takeaway?

• Expertise: Am I showing what I know (without being overwhelming)?

• Effort: Did I go beyond the bare minim to put this together? Would I stop scrolling for this?

• Personality: Could someone read this and know it came from me?

If your content hits all four — it’s worth sharing. P.S. I’ll be sharing a deep dive version of this framework soon. Let me know if you’re interested in seeing it!

What I’m Listening to This Week

A few great listens that sparked ideas and inspiration:

$100M Newsletter Playbook — My First Million 

All the newsletter greats in one room. This episode has so many good nuggets for anyone building in media. Alex and Austin (founders of Morning Brew) and Sam (founder of the Hustle) break down exactly how they built their newsletter businesses — from spreadsheets in tiny apartments to millions in revenue. They also share what they’d do differently if they were starting today, plus tactical lessons for growing, monetizing, and standing out in a saturated space.

The Clarity Podcast by Jay Clouse

This episode is a must-listen for creators (or anyone building something of their own). It dives into one of the most underrated challenges in entrepreneurship: choosing the right ideas to pursue. Jay shares a powerful mindset shift — “What if everything goes as well as it could?” — and how long-term vision can sharpen your daily decisions. Great if you’re feeling overwhelmed, lost, or just full of ideas.

How I Write feat. Lulu Cheng Meservey:

I loved this episode so much I just might dedicate an entire blog post for some of my learnings. Lulu is one of the sharpest voices in startup comms breaks down why founders must speak directly. Lulu explains how to go beyond vanity metrics and actually move people — whether you’re building trust, hiring, or raising money.

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